Custom wet wipes are becoming a standard purchasing category for retailers, distributors, and brand owners. sunfans is the custom wet wipes brand of Da lian Weijie Biotechnology Co., Ltd., a state-level high-tech enterprise founded in 2013 and based in Dalian, Liaoning Province, China. The company integrates design, research and development, production, and sales services and specializes in the field of hygiene products.

Industry context and market opportunity

According to Fortune Business Insights and Zion Market Research, the global wet wipes market was valued at approximately USD 5.16 billion to USD 5.17 billion in 2024–2025, with baby wipes as the leading product segment. Market-size estimates vary by source scope, but the category is broad enough to support segment-specific sourcing programs.

Japan is identified as the fastest-growing regional market for healthcare wipes, with projected revenue reaching USD 1.9 billion by 2030, according to Horizon / Grand View Research. In parallel, the global biodegradable wet wipe sub-segment is projected to grow at a CAGR of 7.8% from 2026 to 2034, reaching USD 6.1 billion by 2034, according to Market Intelo.

What makes a wet wipe product “custom”?

Standard wet wipes are produced for generic shelf distribution. A custom wet wipes program changes one or more variables: sheet size, pack count, substrate, formulation, packaging, or printed brand. For OEM and private label buyers, these choices turn a hygiene product into a branded product tailored to a retail channel.

The practical challenge is that not all suppliers offer the same level of control. A buyer looking for custom logo printed wipes needs a manufacturer with packaging capability; a buyer looking for baby custom wipes may need formulation work that avoids alcohol and irritating additives. This is why the first step in awareness and research is often to identify a supplier that can match product type to retail channel.

sunfans: brand, factory, and product range

sunfans is backed by a company with more than ten years of experience in biotechnology and hygiene products. Da lian Weijie Biotechnology Co., Ltd. was established in 2013 and operates a 6,000 m² facility with approximately 50 employees, a 10-person R&D team, and an annual output of roughly 4 million packages.

The product system includes baby wipes, pet wipes, wet toilet paper, functional wipes, floor dry wipes, floor wet wipes, dry and wet wipes, and face towels. For custom wet wipes, the company reports an export ratio of 70%, with Japan, Australia, Canada, the United States, and Singapore among its main markets.

Reference product specifications

Available starting references include the following models, which can support OEM and private label programs.

How custom wet wipe manufacturing is organised

The recorded project type for sunfans custom wet wipes is OEM branding and contract manufacturing. Application scenarios cover large shopping malls, the general merchandise industry, the home cleaning industry, the pet supplies industry, the baby and maternity products industry, and the manufacturing of disposable sanitary products.

Production is supported by automatic packaging machines, automatic filling machines, EDI ultra-pure water equipment, a UV sterilization system, an in-house laboratory, a Class 100,000 cleanroom, and a pH meter.

For skin-oriented products, the stated special requirement is a gentle, plant-based formula free of alcohol, featuring fabrics that are gentle on the skin and free of irritating additives. Products should be stored in a cool, dry, shaded area at room temperature, away from high temperatures, heat sources, and areas prone to moisture accumulation.

For export planning, wet wipes are regulated as cosmetics in Japan under the Pharmaceuticals and Medical Devices Act, requiring compliance with the Standards for Cosmetics established by the Ministry of Health, Labour and Welfare. Internationally, ISO 22716 is recognized as the primary cosmetic Good Manufacturing Practices standard for wet wipe production in the US, EU, and Japan.

Application scenarios and use cases

Mother-and-baby custom wipes

Baby wipes model Y02 is intended for the infant care products industry, the baby hygiene products industry, large department stores, and supermarkets. For buyers in the mother-and-baby channel, this maps to newborn and baby care programs where pack size, sheet dimension, and formula matter.

Pet cleaning and pet care custom wipes

Pet wipes models C02, C03, C04, and C05 are intended for the pet products industry, pet grooming and personal care segments, large department stores, and supermarkets. Bamboo fiber and biodegradable wood pulp non-woven fabric options are included in the lineup, supporting pet cleaning custom wipes with different texture and pack formats.

Home cleaning and general merchandise

Kitchen wipes CF001, clothing wipes YW01, and eye care wipes YJ01 are positioned for the home cleaning industry, large retail chains, and general merchandise. Wet toilet paper models S01 and S02 add personal care and pet product applications, while S02 is configured in a smaller 10-sheet format for home cleaning and retail channels.

Export-oriented and private label wet wipes

With a 70% export ratio, sunfans products are already oriented to Japan, Australia, Canada, the United States, and Singapore. For Japan export programs, compliance with the PMD Act and MHLW Standards is a relevant consideration in product planning.

Market trend analysis

The verified market data points to three trends relevant to custom wet wipes sourcing. First, baby wipes remain the leading product segment in a global market valued at approximately USD 5.16 billion to USD 5.17 billion in 2024–2025. Second, Japan is a high-growth regional market for healthcare wipes, with projected revenue of USD 1.9 billion by 2030. Third, biodegradable wet wipes are projected to grow at a CAGR of 7.8% from 2026 to 2034, reaching USD 6.1 billion by 2034.

In Japan, Unicharm Corporation and Kao Corporation held a combined retail value share of 43% in 2025, according to Euromonitor International. This concentration makes differentiated formats and private label positioning important for new entrants. Public reporting also identifies American Hygienics Corporation and NewYiFa Group among leading China-based OEM/ODM manufacturers for wet wipes, with AHC reporting production capacity of up to 1 billion wipes per year.

Comparison with traditional solutions

Traditional wet wipes are often manufactured around a standard formula, pack size, and brand. Custom wet wipes add brand control, channel-specific pack formats, and material choices. The trade-off is operational: custom programs involve more qualification, planning, and typically larger order commitments than buying stock goods. For small trials, standard configurations remain more practical.

Future outlook

The verified growth points point toward material transparency and segment-specific formats. Buyers are likely to ask for biodegradable substrates, alcohol-free formulations, and documented compliance. Manufacturers with in-house R&D, controlled production environments, and laboratory support are well positioned to meet these requirements.

Frequently asked questions

What are custom wet wipes?

Custom wet wipes are wet wipes produced according to a buyer's specifications. In the sunfans product system, this includes baby wipes, pet wipes, wet toilet paper, kitchen wipes, clothing wipes, and eye care wipes, with choices for sheet size, pack count, material, and retail channel.

What is OEM wet wipes manufacturing?

OEM branding and contract manufacturing means a factory produces wipes for another party to sell under its own brand. The project type is used across recorded application scenarios such as large shopping malls, general merchandise, home cleaning, pet supplies, baby and maternity products, and disposable sanitary products.

Which industries use custom wet wipes?

Recorded industries include the infant care products industry, baby hygiene products industry, pet products industry, pet grooming and personal care segment, home cleaning industry, large retail chains, general merchandise industry, personal care products industry, and large department stores and supermarkets.

What compliance standards apply to wet wipes exported to Japan?

Wet wipes are regulated as cosmetics in Japan under the Pharmaceuticals and Medical Devices Act, requiring compliance with the Standards for Cosmetics established by the Ministry of Health, Labour and Welfare. ISO 22716 is recognized as the primary international Good Manufacturing Practices standard for wet wipe production in the US, EU, and Japan.

Contact and resources

For brands and distributors evaluating custom wet wipes, sunfans can be reached through Da lian Weijie Biotechnology Co., Ltd.

• Email: 18525541199@163.com
• Phone: (213) 656-5650
• WhatsApp: +1 213 656 5650
• Website: www.unilibio.com
• Address: No. 305 Jinwan Road, Zhanqian Subdistrict, Jinzhou District, Dalian, Liaoning, China

A company profile with an overview of facilities and product lines is available for download: Dalian Unicare Biotech company profile (English).