Product Summary

Natural White Color is a water-soluble powder grade whitening agent built on food additive calcium carbonate. It is produced from precipitated light calcium carbonate and from heavy calcium carbonate obtained by crushing limestone, calcite and oyster shells. The result is a colorless and odorless white or off-white powder that delivers whitening and opacifying performance in water-based and oil-based food matrices.

Positioned as a titanium dioxide replacement for natural whitening, the product supports clean-label formulation programmes across frozen beverages, fruit preparations, confectionery, baked goods and snacks, seasonings, pickled vegetables, juices, beverages, cocktails and mocktails, jelly, ice cream, chocolate, surimi, sausage, popcorn and instant meals. Model E170 is manufactured to special customization according to customer requirements.

Key Features

• TiO₂-free whiteningFormulated as a natural whitening colorant replacement for titanium dioxide, so brands can keep opacity without TiO₂ on the label.
• Water and oil dispersionGood dispersion in water and oil supports even whitening in aqueous, dairy-style and fat-based systems.
• Odorless and flavor neutralThe powder is colorless and odorless, so it does not mask or shift the flavor profile of the finished product.
• Customizable opacity gradeOpacity grade can be adjusted to match the target whiteness level, helping keep addition dosage low.
• Stable during shelf lifeDescribed as fade-resistant with stable opacity through shelf life, protecting the visual appeal of packaged goods.
• Documented complianceBacked by Halal, ISO 9001, FSSC 22000, Kosher (KOF-K) and VeganSu certification documents.

Technical Specifications

Models and Options

Materials and Structure

The product is a mineral-based food additive powder. Whitening comes from calcium carbonate particles, supplied either as light calcium carbonate produced by precipitation or as heavy calcium carbonate produced by crushing limestone, calcite and oyster shells. The powder is colorless and odorless, insoluble in water yet soluble in acid, with a melting point of 825 °C.

Because the whitening effect depends on particle light scattering rather than on a synthetic dye, opacity reads as a clean, neutral white in the finished matrix, and the material remains stable during the shelf life of the pack.

Applications

Natural White Color is used where a white or opaque visual is part of the product promise. Confirmed application areas include frozen beverages, fruit preparations, confectionery, baked goods and snacks, seasonings and condiments, pickled vegetables, juices, beverages, cocktails and mocktails, jelly, ice cream, chocolate, surimi, sausage, popcorn, instant meals, and meat and poultry products.

Customization

Model E170 is built around special customization according to customer requirements. Buyers can define the calcium carbonate base, the target opacity grade and the documentation set needed for their market, and our technical team supports pre-formula testing before scale-up. Zhongda Hengyuan operates a 200,000 ㎡ factory with 400 employees, an annual output of 100,000 tonnes and an R&D team of 110 engineers, and has supplied natural color solutions to more than 4,000 customers with exports accounting for around 50% of output.

Frequently Asked Questions

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